PMAGILEIDEAS

𝐓𝐡𝐞 𝐫𝐨𝐥𝐞 𝐨𝐟 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐎𝐰𝐧𝐞𝐫 The role of a Product Owner (PO) is indeed crucial for ensuring a product delivers a strong return on investment (ROI) and brings value to both the customer and the organization. As the primary representative of the customer and key stakeholders, the Product Owner must fully understand and prioritize their needs, translating them into actionable tasks for the development team. Being a Product Owner is not a task to be casually added to someone's existing responsibilities. It is a full-time role that requires dedicated focus, especially in a Scrum team. The PO is responsible for balancing what is desirable from a customer's perspective with what is feasible from a technical and operational standpoint, ensuring the product remains viable for the business. The PO must collaborate closely with the delivery team to ensure they understand the product vision and backlog priorities, guiding the team in delivering features that align with t